Is DE-Branding
the new Rebranding?
Just as we were warming up to Elon Musk’s Twitter acquisition back in 2022, his recent announcement has left the internet in shambles…
Musk took to twitter to announce the platform’s new official logo: A simple white ‘X’ on a plain black background. And even though it reminds us of a certain wildly popular website, we’re keeping this post rated PG-13 (in the name of ‘professionalism’, of course!)
Logo-Rebranding:
A passing trend or a marketing power move?
In recent times, we’ve seen some of the world’s biggest brand giants like KIA, Durex, Burger King, Intel, Airbnb and Warner Bros. switch up their logos. This phenomenon, commonly known as ‘DE-BRANDING’, has people wondering what it’s all about. Simplifying design, discarding depth and diminishing detail can’t possibly be a good idea
OR CAN IT…
1 De-branding favours time
To stand the test of ever-changing time, dynamic platforms and placements, brands tend to prefer minimalistic logos that don’t look overpowering. With the Mobile-First design approach rapidly taking over, ‘less is more’ just got a whole new meaning!
2De-branding is ‘trend-friendly’
In a world where a new wave of trends comes and goes ever so often, a versatile logo is an absolute winner. Brands can now easily adapt their designs to employ ‘Cause Marketing’ and show their commitment towards social issues, significant global events/occasions or hop on the trend train!
3De-branding reflects growth
Brand maturity and relevance plays a key role in the growth and development of any big company. Catering to changing demographics, digital media and the dynamic nature of marketing is THE move to make to stay on top of the game, always!
